Where Brands

   Go To Find  Themselves



Your brand yearns for its natural habitat.

It wants a clear role and a cool outfit to match.

It wants to know who its real friends are so they

can hang out and live their best lives together


Your brand wants to become its authentic self.


At Camp Robinson we help brands do just that. 


Seth Robinson

Founder & Chief Strategist


Click below to start mapping a trail-guide that strategically positions your brand in ways that best fit your business model, market, and audience — or keep scrolling to learn more.

Get in Touch

Where Brands

  Go To Find Themselves



Your brand yearns for its natural habitat.

It requires honest vibe check from the fans.

It wants to show up on point, like it means it


Your brand wants to become its authentic self.


At Camp Robinson we help brands do just that, so the message hits  and the marketing spend doesn't miss



Seth Robinson

Founder & Chief Strategist

Get in Touch

Where Brands

  go  To Find

Themselves


Your brand

yearns for its

natural

habitat.

It requires an honest vibe check from the fans.

It wants to show up
on point
like it means it. 

Your brand wants to become its

authentic self.

At Camp Robinson
we help brands
do
just that, so the
message hits and the marketing spend doesn't miss



Seth Robinson

Founder & Chief Strategist

About Seth

A design-led strategist with extensive experience in brand positioning and creative direction.


For over two decades, Seth Robinson has been hands-on in the creative process, working with over 100 companies across industries like entertainment, live events, finance, service, wellness, tech, and education. 


His fluent grasp of business and creative languages sets him apart from others who stay in one lane, and it allows him to turn creative intuition into meaningful results for his clients and collaborators.

Seth founded Camp Robinson to give unconventional brands a home base where they can discover their authentic identity and express it in a way that resonates with their audience and customers.


Feel free to reach out if you want Seth in your corner, or to learn more about how branding can amplify the impact of your marketing investments. 

Brands & Project Highlights

Brands & Project Highlights

Services

Consulting

Trusted Insight for Brand + Creative Decisions


Fractional Brand Stewardship

An experienced partner who empowers you from the sidelines - helping you shape brand strategy and guide solutions that align with your audience and business model.


Audit-Led Discovery

Brand + Market audits to uncover audience insights, evaluate positioning, and guide next steps with clarity.

Logo and visual system audit to drive a shared vision of what's actually needed before committing to a rebrand or campaign.


Brand Positioning SPRINTS

Foundational brand workshops designed to align your team, clarify your message, and lay the groundwork for meaningful marketing.


Managed Services

End-to-End Production + Design


Full Project Leadership

Creative execution you don’t have to babysit, and a team that stays on track to deliver work that meets business objectives and reflects your brand’s authentic value.


Branding & Identity Systems

Logo + visual system development, Value messaging frameworks, and ready-to-deploy marketing templates.


Versatile + Multidisciplinary   

Talent hand-picked for projects involving diverse skillsets. For example: design, illustration, video, animation, photography, writing, social media content, trade-show exhibits, prop and pop-up builds, campaign concepts, and more.


Coaching

1-to-1 Growth-Focused Engagements


1:1 Support For Entrepreneurs 

  • Guidance to align branding and marketing with your audience and business model.
  • Coaching that motivates and keeps your focus on strategic, goal-aligned milestones.
  • Access to my team for branding and marketing projects.


Embedded Support For Creative Pros

  • Support for pitching, negotiating better rates, closing, and getting paid.
  • Refine how you plan, manage and communicate before and during projects,
  • Receive input and guidance on the process to drive higher production value.
  • Get access to a thoughtful collaborator who informs your goals and supports you in reaching them.

Get In Touch

And we’ll get right back to you.

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But Where'd He Come From?

Prior to Camp Robinson, Seth spent years working for and within various industries. He started with design and illustration before transitioning into art direction, then development, and production for entertainment and live events.


That foundation has informed what he does today.


Visit sethdraws.com to see some highlights.

I have no Idea Who These PEople Are.

I have no Idea Who These People Are.